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Visiting Traverse City

Welcome to Beautiful Traverse City!

We’re proud to call Traverse City home and while the National Cherry Festival may bring you here, it’s everything else that will make you want to stay.

Set along the sparkling shores of Grand Traverse Bay, our four-season playground is filled with natural beauty and small-town charm. From miles of sandy beaches and crystal-clear blue water to rolling hills, scenic trails, and championship golf courses, outdoor adventure is always within reach. Beyond the shoreline, you’ll find award-winning wineries, craft breweries, and a culinary scene that blends fresh local flavors with creative flair. Explore vibrant downtown shops, stroll historic lakefront villages, and experience a thriving arts community filled with live music, theatre, and galleries.

No matter the season, there’s something unforgettable waiting for you here.


Visit Attractions Outside of the Festival

Want to discover even more happening in Traverse City? Simply click the logo for Traverse City Tourism to explore their comprehensive visitor website. You’ll find stunning photography, interactive maps, up-to-date event calendars, and everything you need to plan your stay — from attractions and outdoor adventures to dining, wineries, and lodging options.

Prefer a personal touch? Connect directly with one of Traverse City Tourism’s friendly, knowledgeable team members by calling the Traverse Information Line at 1-800-TRAVERSE (872-8377). Once you arrive, be sure to stop by the Visitor Center at 101 W. Grandview Parkway in downtown Traverse City, where you can browse maps, brochures, and insider recommendations for hundreds of local restaurants, hotels, wineries, and attractions.

Where can I stay?

From waterfront resorts and downtown boutiques to cozy inns and family-friendly hotels, Traverse City offers a wide variety of lodging options to fit every style and budget. Stay steps from the action in the heart of downtown, wake up to sweeping views of Grand Traverse Bay, or relax at a quiet property just minutes from the Festival grounds. No matter where you book, you’ll find the signature Up North hospitality that makes our community so special.

To explore accommodations, check availability, and find the perfect place to stay during the Festival, please visit our partners at Traverse City Tourism for a comprehensive list of local lodging options.


Flying Into traverse city


FLYING IN:

Flying into Northern Michigan has never been easier. Cherry Capital Airport offers convenient daily service from several major hub cities across the country, connecting travelers to Traverse City with ease. With thousands of seats arriving each day during peak season and expanded route options throughout the year, getting here is simple and stress-free.

Located just 2.5 miles from downtown, Cherry Capital Airport puts you minutes from Festival events, beaches, hotels, and resorts.


CHERRY CAPITAL AIRPORT
(231 947-2250

AIRLINE INFORMATION
Allegiant: (702) 505-8888
American: (800) 433-7300
Delta: (800) 221-1212
Jet Blue: (800) 538-2583
Sun Country: (651) 905-2737
United: (800) 864-8331

GROUND TRANSPORTATION:
UBER & LYFT
Both of these services operate in Traverse City

CAR RENTAL COMPANIES
Avis: (800) 331-1212 or (231) 946-1222
Budget: (800) 527-0700 or (231) 947-3883
Enterprise Rent-A-Car: (800) 261-7331 or (231) 922-2800
Hertz Rent-A-Car: (800) 654-3131 or (231) 946-7051
National Car Rental: (800) 227-7368 or (231 922-2800

ACCESSIBLE PARKING

Accessible parking is located in Parking Lot B and the First 14 spaces next to the Marina.
State Theatre and Aerial shot of Traverse City

Driving Into traverse city


FIND US BY AUTOMOBILE:
The festival is spread across multiple locations in Traverse City, MI. Please check each event for exact directions. Many events occur at the Open Space at 108 W GRANDVIEW PKWY, TRAVERSE CITY, MI 49684.

FIND US BY SHUTTLE/CHARTER BUS:
BATA provides the Link on Demand service, which is a ride-hailing service (like UBER or Lyft) that delivers rides as they are requested. Rides can be requested either in real-time or up to one day in advance. The cost of a ride is only $6.00 per one-way trip of $3.00 for reduced-fare eligible persons (students, seniors, persons with disabilities, and veterans or active military). 231.941.2324. Visit their Web Site here.

FOR INFORMATION ON THE BAYLINE FREE SHUTTLE SERVICE DURING THE FESTIVAL CLICK HERE!

BUS LINES
Bay Area Transportation Authority (BATA) 231-941-2324 [See schedule.]
Greyhound Bus lines 231-946-5180

MOTORCOACH
If you are planning a group tour to Traverse City during the National Cherry Festival, Please visit the Traverse City Convention & Visitors Bureau to find information on group tour packages, charter companies, service locations, fuel stations, millage info and more.
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