Visiting Traverse City

Welcome to Beautiful Traverse City!

We’re proud to call Traverse City home and while the National Cherry Festival may bring you here, it’s everything else that will make you want to stay.

Set along the sparkling shores of Grand Traverse Bay, our four-season playground is filled with natural beauty and small-town charm. From miles of sandy beaches and crystal-clear blue water to rolling hills, scenic trails, and championship golf courses, outdoor adventure is always within reach. Beyond the shoreline, you’ll find award-winning wineries, craft breweries, and a culinary scene that blends fresh local flavors with creative flair. Explore vibrant downtown shops, stroll historic lakefront villages, and experience a thriving arts community filled with live music, theatre, and galleries.

No matter the season, there’s something unforgettable waiting for you here.

Visit Attractions Outside of the Festival

Want to discover even more happening in Traverse City? Simply click the logo for Traverse City Tourism to explore their comprehensive visitor website. You’ll find stunning photography, interactive maps, up-to-date event calendars, and everything you need to plan your stay — from attractions and outdoor adventures to dining, wineries, and lodging options.

Prefer a personal touch? Connect directly with one of Traverse City Tourism’s friendly, knowledgeable team members by calling the Traverse Information Line at 1-800-TRAVERSE (872-8377). Once you arrive, be sure to stop by the Visitor Center at 101 W. Grandview Parkway in downtown Traverse City, where you can browse maps, brochures, and insider recommendations for hundreds of local restaurants, hotels, wineries, and attractions.

Where can I stay?

From waterfront resorts and downtown boutiques to cozy inns and family-friendly hotels, Traverse City offers a wide variety of lodging options to fit every style and budget. Stay steps from the action in the heart of downtown, wake up to sweeping views of Grand Traverse Bay, or relax at a quiet property just minutes from the Festival grounds. No matter where you book, you’ll find the signature Up North hospitality that makes our community so special.

To explore accommodations, check availability, and find the perfect place to stay during the Festival, please visit our partners at Traverse City Tourism for a comprehensive list of local lodging options.

Flying Into traverse city

Flying into Northern Michigan has never been easier. Cherry Capital Airport offers convenient daily service from several major hub cities across the country, connecting travelers to Traverse City with ease. With thousands of seats arriving each day during peak season and expanded route options throughout the year, getting here is simple and stress-free.

Located just 2.5 miles from downtown, Cherry Capital Airport puts you minutes from Festival events, beaches, hotels, and resorts.