In 2026, the National Cherry Festival proudly celebrates 100 years of honoring cherries, community, and the Grand Traverse Region. What began in 1926 as a way to showcase Northern Michigan’s thriving cherry industry has grown into a cherished tradition that generations of families, growers, volunteers, and visitors have helped shape. Over the past century, the Festival has reflected the spirit of its time, weathering change, embracing growth, and remaining rooted in the agricultural heritage that earned Traverse City its title as the Cherry Capital of the World.
Today, the Festival stands as both a celebration and a connector. It brings together neighbors, local businesses, sponsors, nonprofits, and volunteers to create unforgettable experiences, from parades and airshows to scholarships and giving back to the community. As the scale and scope of the Festival have evolved, its heart remains the same: celebrating Michigan cherries, strengthening community traditions, and showcasing the Grand Traverse Region to visitors from near and far.
As we look to the future, the next century is guided by the same values that built the first, tradition, cherries, and community involvement. The National Cherry Festival remains committed to preserving its rich legacy and embracing new ideas, new generations, and new opportunities to give back. With deep gratitude for those who came before us and excitement for those yet to join, we proudly celebrate 100 years of memories and look ahead to creating many more together.
100th Logo/Brand Guide Standards