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Mission & Vision

MISSION STATEMENT

To celebrate and promote cherries, community involvement and the Grand Traverse region.

NCF MOTTO

Generations of Fun!

VISION STATEMENT

The National Cherry Festival will
  • Be recognized worldwide as a premier community celebration
  • Be respected as a vital civic organization that provides significant economic benefits throughout the Northern Michigan region and beyond
  • Create a diversified portfolio of quality events and programs that is financially sustainable

CORE VALUES

  • Strive for excellence in everything we do
  • Respect the history and heritage of both the Grand Traverse region and the Cherry Industry
  • Practice teamwork with passion
  • Build open and honest relationships
  • Pursue growth and learning
  • Promote volunteerism and community support
  • Demonstrate environmentally sound practices
  • Embrace and deliver change
  • Communicate clear and consistent information

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