To celebrate and promote cherries, community involvement and the Grand Traverse region.
Generations of Fun!
The National Cherry Festival will
- Be recognized worldwide as a premier community celebration
- Be respected as a vital civic organization that provides significant economic benefits throughout the Northern Michigan region and beyond
- Create a diversified portfolio of quality events and programs that is financially sustainable
- Strive for excellence in everything we do
- Respect the history and heritage of both the Grand Traverse region and the Cherry Industry
- Practice teamwork with passion
- Build open and honest relationships
- Pursue growth and learning
- Promote volunteerism and community support
- Demonstrate environmentally sound practices
- Embrace and deliver change
- Communicate clear and consistent information