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DTE Energy Foundation Cherry Royale Parade

Date: July 08, 2023
Time: 11:15 AM - 1:00 PM

Join us in kicking off the National Cherry Festival's final day with the DTE Energy Foundation Cherry Royale Parade! Enjoy royalty, marching bands, Prince and Princess floats, clowns, specialty entries and much more! Wheelchair access on the corner of 6th and Union Street.

Can't make it to the parade but live in the Traverse City area? Watch it live on UpNorthTV channel 189.

National Cherry Queen on back of convertible in the Cherry Royale Parade
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Sponsored by

DTE Energy Foundation 2023
UpNorthLive 2022
WQON
WTCM 2022
National Cherry Queen on back of convertible in the Cherry Royale Parade
DTE Energy Foundation Cherry Royale Parade
July 08, 2023 | 11:15 AM - 1:00 PM

Cherry Royale Parade Marshall

Rob Sims

Rob Sims enjoyed a successful career as an offensive linemen in the NFL, plying his trade with the Seattle Seahawks and Detroit Lions over the course of nine years in the league.

Prior to turning pro, Rob was an accomplished collegiate athlete: a three-year starter and National Champion for the Ohio State Buckeyes, he captained the team during his senior season at OSU.

Rob and his wife Natalie have long been recognized for their philanthropic contributions and service to local and national charities including the Detroit Police Athletic League, the Yatooma Foundation, the Children’s Center, and the V Foundation for Cancer Research.

As an ex-professional athlete turned entrepreneur, Rob has diligently pursued his passion for business. Locker Room Consulting provides a platform for Rob to share his expertise in the real estate industry while continuing his philanthropic endeavors and serving as a valued mentor to his peers.

When he’s not overseeing his business ventures or Locker Room Consulting, Rob is a backyard warrior – of the grilling variety. He uses his Big Green Egg to smoke, grill, and bake (as in pizza) a variety of mouthwatering foods for his friends and family. Equally skilled inside a standard kitchen, Rob has been known to impress his wife and kids with dishes like Red Velvet Waffles, stuffed pork chops and pasta dishes.

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